Retail engagement
Bring scheme discovery closer to the retailer decision point.
When retailers can see active schemes directly, execution becomes faster, clearer, and less dependent on fragmented communication.
India's Trade Infrastructure Layer
India's first Trade Communication and Engagement Platform.
PAYTII connects brands with retailers through a trade communication and engagement platform built for India's general trade ecosystem, keeping trade execution visible, measurable, and faster to act on.
₹65L CrGeneral trade market opportunity
1.5 Cr+Retailers reachable across India
Real-TimeScheme visibility and feedback loop
•Trade scheme visibility
•Retailer engagement
•Targeted launches
•ROI analytics
•D2C into general trade
•Channel digitisation
•Trade scheme visibility
•Retailer engagement
•Targeted launches
•ROI analytics
•D2C into general trade
•Channel digitisation
Product Experience
Built for field realities, not just dashboard screenshots.
The retailer experience is designed for speed and clarity. The brand experience is designed for control, scale, and measurable rollout across India.
Market Context
A massive category with room for better execution infrastructure.
PAYTII is positioned as an enabling layer between trade schemes and trade execution, where visibility, participation, and measurement matter as much as spend itself.
GT ScaleIndia-wide network effect
Brand efficiency
Move trade communication from manual to measurable.
Brand teams can improve rollout control, monitor traction earlier, and build more useful feedback loops from the market.
Expansion path
Create a better GT entry route for emerging brands.
D2C and challenger brands can use digital trade distribution logic before building heavy on-ground infrastructure.
Trade Discussions
Insights on trade, retail, and brand growth.
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Ready to modernise trade communication with PAYTII?
Use this section for brand partnerships, investor conversations, pilot programs, or retailer onboarding discussions.
Reach out to us at admin@brandtooretail.com
Call us at +91 9392555686